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Don’t be ugly

sustain

Everyone knows about the fast, innovative, imaginative, trendsetting, fabulous and oh-lala side of the fashion industry. The side that has you skipping dinner for 2 weeks just so you can afford a designer coat; the side that graces our magazines, our televisions… and disturbingly often even our dreams.

This fast paced industry is not only one of the most competitive and lucrative; but unfortunately also one of the most filthy and unethical.

The Kahvarah team had a talk at a local school on Tuesday, around the issue of sustainable and responsible fashion highlighting our initiative to encourage an environmentally and socially friendly industry. While putting together our presentation we furthered our research since the last time we actively went looking for dirt (haha…ok that’s a bad joke), we found True Cost, which is a documentary every fashion conscious person should watch by the way. Anyway, to summarize what we found, here are some fun facts for you to digest:

  1. China produces +-54% of total worldwide clothing with that has about 3 billion tons (over 300 billion KG’s) of soot per year. Yikes
  2. Throwing away your clothes made of synthetic fibres adds to solid waste as these NEVER decompose as opposed to natural fibres such as cotton and hemp that do.
  3. “In 2010, the textile industry ranked third for overall in Chinese industry for waste water discharge amount at 2.5 billion tons of waste water per year.”
  4. Over 100,000 South Africans have lost their jobs in the industry in the past 10 years as result of textile mills and clothing factories shutting down due to clients opting cheaper production elsewhere (mainly china).
  5. The textile industry employs approximately 10 million people worldwide; majority of these people are underpaid and work in hazardous buildings for prolonged hours and are constantly exposed to health and safety risks because the owners need to keep production prices low.

Just a week ago on Sunday April 24, marked the 3rd anniversary of an 8 story garment factory collapsing in Dhaka, Bangladesh. And with that the lives of 1,134 were taken and hundreds injured most people working for less that $1 (R15) an hour. It is shocking that this event went by with the bare minimum being done by large fashion companies to not only bring awareness to unsafe factories (and modern day slave labour) but also work to change these working conditions. But, alas, glitz over gore and forward a few years and clothing brands still push for cheap cheap production prices… but at what cost? Other people’s health, safety and lives?

Being a part of this industry, especially as a growing brand, it is important to practice ethical, responsible and sustainable business. It is important to care about the working conditions of your production team, it is important to support textile mills and fabric stores within our cities and our continent. It is important to donate, exchange and recycle clothes.

Fashion, truly is a beautiful thing, the ability to express ourselves through what we wear emanates not only our personalities, but our culture, our generation, politics, music, art… Let us all be aware of what we put on our bodies as much as what we put in it and bring back the magic to the craft of making clothes.
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Sources:

http://www.treehugger.com/sustainable-fashion/25-shocking-fashion-industry-statistics.html

http://www.inchem.org/documents/iarc/vol48/48-13.html

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1964887/

 

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Photos with quotes, Videos

Day VI- You are your greatest Valentine

Our message today is self love, and we have a little Video for you, a fun way to see our clothes in movement.

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<p><a href=”https://vimeo.com/118679799″>tam</a&gt; from <a href=”https://vimeo.com/user37039558″>Kahvarah</a&gt; on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

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Behind The Scenes

Hello Year :)

Ok firstly, I have to admit that this is a super belated hello year. With that said the beginning of the year is always full of admin, and in between that admin are glorious moments of pure magic. One first moment of glorious magic was our photo-shoot with Elle Emmanuel photography. It was a location shoot (Bagamoyo, Tanzania) and we thought If we are gonna do something from now on, we are gonna do it right. Only the best for the best. Here is a silly behind the scenes video so you know what was happening behind all the glam you see. Final photos and video will be released later this week *and the crowd goes wild*

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Uncategorized

I think people should support people. Peter Magazine is a lifestyle magazine that aims to promote everyone and anyone who is trying to contribute something to South Africa and in effect Africa and beyond. Also the team was so kind to have Kahvarah as a feature in the mag with other amazing designers and creatives. 🙂

http://viewer.zmags.com/publication/7b8db269#/7b8db269/1

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Kahvara before Kahvarah

kvr

Ok I haven’t really said much about the brand as a whole, to be honest I underestimated the work that goes into putting a collection together let alone starting your own business. Don’t get me wrong, I didn’t just wake up and decide I want to own my brand… nope. I think I did everything possible to distract myself from starting a brand, but it seems when your heart really REALLY wants something. It won’t let you be.

In my final year of completing my economics degree ( i spent more time in the library reading fashion books than i did eco’s books), i came across a few people who were interested in my designs, and among those people was Gerald Machona (http://www.artthrob.co.za/Artists/Gerald-Machona.aspx – check that out)  an amazing photographer who took pictures of my very poorly contracted garments.

When i was asked what the brand was called, I remember my little brother once came up with an idea to mash all our siblings names together… Ka (Kaneja), Va (Valerie) and Ra (Rachel). It sounded so pretty and nice and basically because we share DNA his idea is also mine right… lol. Anyways he got over the fact that i used his name. The h’s in the name are just added for pronunciation purposes. Also i like the shape of a capital H.

Long story short, came up with the first logo in 2011, did the photoshoot then…. *crickets* i had no fashion experience other than playing around on a sewing machine. SOOO 3 years later and I’m almost done with my fashion degree with the encouragement of friends and family Kahvarah has resurrected and here are some before pictures (taken by Gerald) i found that made my heart smile (that time I had econometrics to study for -__-)

Have a lovely weekend everyone ^_^

xoxo

niki3niki1

 

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